VAT in the UK for International Businesses

UK VAT Guide

UK VAT Registrations
and Returns

In the UK, VAT numbers always begin with the ‘GB’ prefix followed by nine digits. Everything you need to stay compliant with UK VAT obligations.

United Kingdom VAT
20%
Standard VAT Rate
£90,000
Registration Threshold
Quarterly
Filing Frequency
4–8 Weeks
Average Registration
Latest Updates

UK VAT News

06 June 2025

UK Digital Services Tax Updates for International Sellers

International sellers providing digital services to UK consumers must register for UK VAT once they exceed the £90,000 threshold, regardless of where they are based.

06 June 2025

HMRC Updates MTD Requirements for VAT-Registered Businesses

Making Tax Digital for VAT requires all VAT-registered businesses to keep digital records and submit returns using compatible software.

VAT Registration Requirements
VAT Registration

Is VAT registration required in the UK?

To register for VAT in the UK, consider: your customers’ location (Great Britain or Northern Ireland), whether you sell goods or services, and where goods are located at point of sale.

Your business’s location
Your target customers
Nature of products or services
Your sales destinations
Where stock is held at the point of sale

🕐 Looking for advice tailored to your situation? Schedule a free 15-minute consultation with one of our specialists today.

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Business Scenarios

My B2C business is based outside the EU

For non-UK businesses, VAT registration depends on where your stock is held and whether your customers are in Great Britain or Northern Ireland.

Selling goods online

Selling goods on your website

Running your own online store brings additional VAT responsibilities. If you hold stock in the UK, you must register for VAT there. When selling goods stored in another country to customers in the UK, you have two pathways to compliance.

Choosing the right option depends on your current setup and future plans.

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Importing goods to United Kingdom

Importing goods to United Kingdom

If products are shipped from outside your home country at time of purchase, you have three compliant methods:

1Register for VAT in the UK
2Use a fiscal representative
3Deliver using Delivered at Place (DAP)
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Fast VAT Registration

Get Registered for VAT, Fast

Ready to start selling to United Kingdom customers? Begin your VAT registration today, and we can secure your VAT number in as little as three working days.

Marketplace sales
Amazon & eBay

Selling goods on a marketplace

Since 2021, UK platforms like Amazon and eBay collect and remit VAT on qualifying B2C sales. Marketplaces handle VAT when:

You, the seller, are based outside the country
It’s a B2C transaction
Goods ship from outside United Kingdom in parcels valued at GBP 150 or less
Or the goods are stored in the UK at the time of sale

Important: Storing goods in the UK still triggers a VAT registration requirement there, even if the marketplace collects VAT. Orders above threshold limits require your own VAT registration in the UK or a DAP shipment.

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Don’t let VAT get in the way of marketplace growth

Expand your marketplace presence in the UK while staying fully VAT compliant. We simplify compliance so you can focus on selling.

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Digital Goods

Selling Digital Services and Digital Goods to United Kingdom

In the UK, digital services are those delivered electronically — eBooks, online courses, streaming, and downloadable software. If you sell digital services to UK consumers, you must register for UK VAT before making your first sale, with no threshold.

To sell digital services to United Kingdom customers, you can choose one of two registration routes depending on how your service is delivered.

Expert advice recommended: Determining whether your offering qualifies as “electronically supplied” is complex and has major VAT implications. We recommend consulting an expert if you sell digital services.

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Digital services
EU-Based Sellers

My B2C business is based in the EU

Assuming you are not established in the UK, EU-based sellers can trade up to EUR 10,000 per year to other EU markets before VAT registration is required.

EU B2C selling
🏠

Stock in the UK

Holding inventory in the UK creates a VAT obligation. You must either register there or use the One Stop Shop (OSS) scheme in your home country.

🎉

Stock elsewhere in EU

Each EU country where you store goods or have customers may trigger a separate VAT requirement. Either register locally or consolidate via OSS.

🌎

Stock outside the EU

For goods delivered from outside the EU, choose among: VAT registration in the UK, IOSS registration, or Delivered at Place (DAP). For services, you must register for OSS with your home tax authority when selling to EU consumers.

Find Your Path

Feeling Confused? Take the EU VAT Quiz

There are many variables. In under a minute, discover whether you need IOSS, OSS, Non-Union OSS, or a standard VAT registration.

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VAT on B2B Sales
Business to Business

VAT on Sales to UK Businesses

When selling B2B in the UK, VAT rules differ. If your UK customer is VAT-registered, you invoice using the reverse-charge mechanism. Registration may still be required if you hold stock in the UK.

🌎 Based outside the country, selling B2B

If your United Kingdom customer is VAT-registered, you generally invoice with the “reverse charge mechanism,” and they declare VAT locally.

🇪🇺 Based in the country, selling B2B

In many cases, cross-border B2B supplies are zero-rated when both parties are VAT-registered. You still must follow United Kingdom invoicing and reporting requirements.